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Pling pling plong4/25/2023 ![]() ![]() LOCAL GLOBAL Mobile Contextual Networks.Open asynchronous conversations in new ways at new places Meanwhile communication changed too COMMUNICATIONĮndpoints Making conversations on top of the network.Many times disguised as simple small services Service Content pipes Service pipes based on based on Interests Verbs Media Mobile Box Medium Overload Relevance Waste Filtered Dynamic Context Static Context watching or reading, etc Shopping, working, eating outĬontextual Services are already all around you. People nearby Presence Rain prediction Buddyfinder Agenda NFC / RFID Social Filters Activities Social Environment (what) (who) Spatio - Roomware Navigation Mental Emomapping Temporal Track & Trace Geofencing (where/when) Virtual Physiological Me me Education Social Networks Beliefs Flickr comments Accelerometer Experiences (Social Backchannel) Nokia Sportstracker Stepcounter Heartrate © 2009, SPRXmobile Confidential and Proprietory Personal Mobile Context Twitter Weather.© 2009, SPRXmobile Confidential and Proprietory CONTEXT significally reduces INFORMATION OVERLOADĦ minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too.The box shouldn’t we try to get them out of the box? Fixed in two dimensions (length X width). Width Media contained in an isolated environment. Partner selection (Focus groups) (scenario’s & customer journey’s) © 2009 SPRXmobile Usecases 1 2 3 4 For which usecases would you like to design services? Make a Service & Interaction Design for What fits your brand? your concepts. Don’t Make a roadmap based on maturity and (Internal Interviews) worry about technology yet. (Research) Content Mobiele Mobiele Goals Usecases Goals Define your short term and longterm mobile goals Develop Concepts and Propositions. Create & Intention Design Build Content Design mobile personas Technology and platform choices Define your mobile available content. Maarten Lens-FitzGerald - Marketing Director Responsible for Marketing, Communication and publishing Managing Director Responsible for General Management and day to day operations Raimo van der Klein - Creative Director Responsible for Concept Development and creative & design input. We step through boxed media into the world of Life Media Covergence Raimo van der Klein SPRXmobile Raimo van der Klein, May 2009Īugmented Reality KPN SPRXmobile Vendex/KBB Mobile Context NOS HEMA Nokia Mobile Phones Mobile Monday Retail Innovation Marketing
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